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On
April 21st, our Chairperson's first book, A Dog's
Life was officially released at Oxford Bookstore.
Excerpts from an exchange4media write -up.
Lynn
de Souza turns writer -April 23, 03
Ritu Midha
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Lynn
de Souza, with Maneck Davar (publisher);Prem Mehta
and Piyush Pandey who released the book; and her
godchild Amanda
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Lynn de Souza, Director, Media
Services and Healthcare, Lowe. launched her first book
on 21st evening in Mumbai. And no, it has nothing to
do with numbers and media planning. As the name 'A Dog's
Life' tells, it is the story of a little dog Moti.
Prem
Mehta, Managing Director, Lowe India was entrusted with
the role of introducing de Souza to a small gathering
of animal lovers and agency people. And during the course
of the introduction he stated, "To introduce Lynn
for me means introducing her the way I have known her…she
is unpredictable, changing all the time. She breaks
traditions and makes her own road. She loves challenges
and is committed to achievements."
The
book was released by Piyush Pandey, Group President
& National Creative Director, O&M, India. While
inaugurating the book he stated, "To me it is more
than a book. It has got a lot to do with human emotions
extended to animals and more so to humans". He
added, "Here is woman who has got guts and who
believes in doing things. She chases a passion, and
leads by example. Perhaps she would motivate some of
us to chase our dreams and passions, rather than just
thinking some day I will do it."
In
her address, de Souza presented a case against PEST
(People for the elimination of stray troubles. She said,
"There is humane solution to every problem. Killing
is not the only alternative".
She
also spoke at length on the need for love and affection
towards animals. She mentioned an ad created by Society
for Prevention of Cruelty to Animals, "The Goa
SPCA did an ad where this little street dog says, 'I
am not pretty, my owner is not rich, I have no voice.
So you want to kill me?' There is some truth in this
plea, isn't there?' In my book, Moti gives his side
of the story, though he is not a stray dog."
All
proceeds from this book will go to the Society for Prevention
of Cruelty to Animals (SPCA) Goa. De Souza stated, "I
have written it to raise funds for the animals that
come to our hospital in Goa, who have no human owners,
or whose human friends are too poor to pay for their
medicines.
The
book is published by Spenta Multimedia and has a foreword
by Benny Thomas.
On
to the book itself now. A Dog's Life is about a friendship
between three pariah dogs, Moti, Tiger and Rani and
their human benefactor, the Pinto girl. It is narrated
by Moti from his home in heaven.
A
couple of excerpts:
*
This was my first real lesson in the power of universal
compassion. Put a drunken man with a stick before a
helpless wounded animal, and you expect the former to
win - right? Wrong. That night I learned that there
are good and kind forces in this world that do prevail,
and all we have to do is to believe in them for them
to come to our rescue.
*….she
(Pinto girl) was as exhausted and filthy and tense as
we were, covered with the urine and vomit of all the
other dogs that had rubbed off on to our bodies, and
the car was a total mess. Nothing that couldn't be wiped
clean of course, unlike the memories of those harrowing
moments in the death chamber. But we had survived that
near death experience, and it became one that would
tie the bonds between her and us forever, long after
death really took us away.
The
book launch has received a lot of coverage
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Indian
Express
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O
Herald
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Mid-day
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The
Week
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Asian
Age
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Click
here to read more about the book.
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