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Amala Akkineni

"Change yourself before changing the society", is what she believes in and practices. She loved animals ever since she could remember and has been constantly helping the animals in need. She not only turned herself into a vegetarian at a very young age, but also started influencing her friends in Kalakshetra in Madras, where she has studied. And she carried her message over.

Amala Akkineni has been the backbone for the Blue cross of Hyderabad ever since it was formed in the year 1992.

"Amala" is the one whom the animals on streets would love to thank, if only they had a voice! She bore the brunt of criticism when she rescued animals on several occasions. But still she is determined. Even today she actively participates in the animal welfare programs, which include campaigning on awareness & education and animal rescues with the support of a few volunteers.

It would be interesting to know as to how she started this movement. It was her mother, who was an Irish lady, who inspired Amala and encouraged her to be an animal lover. As a young girl she realised how cruel we are towards the animals and stopped eating non-vegetarian foods. Whenever she couldn't resist of having non-veg, all she would do is, go around a chicken shop on a bicycle to watch how brutally the chicken were killed, and thus reinforcing her thoughts for vegetarianism.

Her movement on animal welfare got a real boost after she got married to Nagarjuna Akkineni in the year 1992. She had undergone a training program on "Conservation of nature", conducted by the Forest Department of AP. She joined "Abhaya", the first animal welfare organisation in Hyderabad, started by another animal right activist, Mrs Vasanthi Vaadi. It was there that Amala had pooled a few like minded friends and started the Blue Cross of Hyderabad.

Amala says that she learnt a lot from the animals, their appreciation for whatever we do to them and their tolerance to pain, to name a few.

- Extracted from an article by Balaji Adivishnu (www.khojhyderabad.com)